LEITZ VINEYARD by Fuenfwerken Design for Weingut Leitz

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LEITZ VINEYARD

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Industry Wine & Champagne
Media Design & Branding
Market Germany
Agency Fuenfwerken Design
Released March 2011

Credits & Description

Category: Online Digital Design
Advertiser: WEINGUT LEITZ
Product/Service: WINE
Agency: FUENFWERKEN DESIGN
--: -- (Fuenfwerken Deisgn Ag)
Media placement: Website - Web - 10. March 2011

Describe the brief from the client
The superb Rüdesheim wines of the Josef Leitz Vineyard, which has borne the name of its founder for 250 years, are coveted worldwide. Since 2000, we have been responsible for all design aspects for the vineyard. Together we have developed and positioned the Leitz brand in multiple ways in corporate and packaging design, between domestic and international markets, between tradition and innovation. We have now conceived, developed, designed and programmed the website for Johannes Leitz.

Describe the challenges and key objectives
The website itself is restricted to 1 page. In keeping with Leitz corporate design, it encourages you to browse in a simple and elegant way, without having to leave the homepage. The top section provides an overview of the content, the classic scrolling and the unobtrusive dropdown menu enables navigation via neatly arranged teaser boxes that take you smoothly across the page to your objective when clicked.

Describe how you arrived at the final design
Thanks to its tasteful colour scheme and confident, powerful and stylish corporate typeface www.leitz-wein.de provides plenty of information in a clearly laid out format about the wines, slopes and soils of the vineyard, news, ordering details or the history of Leitz. With its new website, Leitz the traditional winegrower represents not only its international achievements at the highest level in technical and design terms but also its long-established taste and world class when it comes to wine.

Give some indication of how successful the outcome was in the market
The Gault Millau WeinGuide proclaimed Johannes Leitz vintner of the year 2011. The Leitz brands website got so much attention that it was being used as an exemplary website at an interactive symposium. So it left the context of the wine sector and opened itself to new target groups. In addition, the direct demands for the wine increased about 30%.