Weissenhorner Molkerei Design & Branding WEISSENHORNER by Zum Kuckuck


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Industry Website
Media Design & Branding
Market Germany
Agency Zum Kuckuck
Released August 2010

Credits & Description

Category: Online Digital Design
Product/Service: WEBSITE
Date of First Appearance: Aug 10 2010
Entrant Company: ZUM KUCKUCK, Wuerzberg, GERMANY
Entry URL: http://www.missu.de/projects/weissenhorner/
Media placement: Website - www.weissenhorner.de - 10.08.2010

Describe the brief from the client
Design and develop a website without cliché for the organic milk manufacturer Weissenhorner, from the Allgäu, Germany.

Describe the challenges and key objectives
Communicate the brand values of the manufacturer`s premium dairy products: Quality, Naturalness and Transparency.

Describe how you arrived at the final design
A line as a key design element links all the content and leads the user through the world of Weissenhorner.

With clear product displays, 3-dimensional images and by revealing the ingredients used under the heading “What`s in it?”, the website allows for the product to become “transparent” in front of the user`s eyes.

On a dairy-van tour via google maps, each user gets a chance to find out where Weissenhorner obtains the milk for its products from. At the same time the user also learns about the respective farmers and their families via thumbnail strips.

Give some indication of how successful the outcome was in the market
The average Time on Site is actually: 00:12:25!