LOVE by McCann Bangkok for Wematch.co.th

LOVE

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Industry Dating agencies
Media Design & Branding
Market Thailand
Agency McCann Bangkok
Creative Director Chinnawut Awakul
Art Director Anuwat Nitipanont
Copywriter Napapatch Kantasil Ltd.
Account Supervisor Jackie Wang
Typographer Kantapon Meateekul
Released January 2011

Credits & Description

Category: Logo Design
Advertiser: WEMATCH.CO.TH
Product/Service: DATING SERVICE
Agency: McCANN WORLDGROUP THAILAND
Date of First Appearance: Jan 29 2011
Entrant Company: McCANN WORLDGROUP THAILAND, Bangkok, THAILAND
Chief Creative Officer: Martin Lee (McCann Worldgroup (Thailand))
Creative Director: Chinnawut Awakul (McCann Worldgroup (Thailand))
Copywriter: Napapatch Kantasil (McCann Worldgroup (Thailand))
Art Director: Anuwat Nitipanont (McCann Worldgroup (Thailand))
Typographer: Kantapon Meateekul (McCann Worldgroup (Thailand))
Art Buyer: Pittkanya Poonlumlert (McCann Worldgroup (Thailand))
Account Supervisor: Jackie Wang (McCann Worldgroup (Thailand))
Account Manager: Tanyawan Wongapichart (McCann Worldgroup (Thailand))
Media placement: Business Card - Office Around Bangkok - 29 January 2011

Describe the brief from the client
To create a distinctive business card for the dating service, and let people feel that our service is able to make them find their soul mate.

Describe the challenges and key objectives
The challenge is to make consumers choose our service over others in a crowded market. The key objective is to let them know that the services can make them find their soul mate.

Describe how you arrived at the final design
We designed the business card to demonstrate how we can help you find true love via the word “Love...” and the use of ellipses. The target consumer would tear along the perforated line, where the last two dots would be torn off. It would then revealed only the word “Love.” with one full stop which means completed love, no more seeking love again and again because they found the right one. At the same moment, the business name and the message of “Exclusive Soul mate Finder” are also revealed.

Give some indication of how successful the outcome was in the market
The client’s business card instantly introduced their services in a way that is insightful to human love life. The card became a talking point amongst middle aged people and Thai TV marriages programs. And the services growth was 15% in just a month.