Wenger Design & Branding WENGER REVIEW CALENDAR by Interone Germany

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Industry Knives
Media Design & Branding
Market Germany
Agency Interone Germany
Creative Director Thomas Pakull, Marco Mehrwald, Stefan Wurster
Art Director Christopher Grouls
Copywriter Timm Schroeder, Benjamin Luettgen
Released October 2010

Credits & Description

Category: Calendars
Advertiser: WENGER
Date of First Appearance: Oct 1 2010
Entrant Company: INTERONE, Munich, GERMANY
Creative Director: Marco Mehrwald (interone GmbH)
Creative Director: Thomas Pakull (interone GmbH)
Creative Director: Stefan Wurster (interone GmbH)
Copywriter: Timm Schroeder (interone GmbH)
Account Director: Katharina Aschauer (interone GmbH)
Art Director: Christopher Grouls (interone GmbH)
Copywriter: Benjamin Luettgen (interone GmbH)
Account Manager: Lara Timm (interone GmbH)
Media placement: Direct Mailing B2B - 100 Mailings To Selected Amazon Sellers - 01.10.2010
Media placement: Direct Mailing B2B - 200 Mailings To Selected WENGER Business Partners - 01.10.2010

Describe the brief from the client
Wenger, manufacturer of Swiss army knives, asked us to come up with a creative give-away for business partners.

Describe the challenges and key objectives
Communicate Wengers products in an entertaining way.

Describe how you arrived at the final design
Wenger’s flagship “The Giant Knife” has been the object of a massive hype on Amazon.de. More than 450 users shared their amusing and absurd experiences with the Giants mostly fictional features: a very entertaining read. So we took these online reviews and put them in a (rather offline) 365-page-calendar featuring one original review per day.

Give some indication of how successful the outcome was in the market
Wenger received enthusiastic feedback from business partners all of whom are looking forward to next years follow up.