THE ART OF MONEY by Colenso BBDO Auckland for Westpac

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THE ART OF MONEY

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Industry Banking & Financial Services
Media Design & Branding
Market New Zealand
Agency Colenso BBDO Auckland
Art Director Lachlan Palmer-Hubbard
Copywriter Graeme Clarke
Designer Kate Slavin
Released April 2012

Credits & Description

Category: Posters
Advertiser: WESTPAC NZ
Product/Service: WESTPAC PRIVATE BANK
Agency: COLENSO BBDO
Creative Chairman: Nick Worthington (Colenso BBDO)
Deputy Creative Director: Mick Stalker (Colenso BBDO)
Art Director: Lachlan Palmer-Hubbard (Colenso BBDO)
Copywriter: Graeme Clarke (Colenso BBDO)
Designer: Kate Slavin (Colenso BBDO)
Group Account Director: Paul Wilson (Colenso BBDO)
Account Director: Rebecca Richardson (Colenso BBDO)
Senior Account Manager: Lucy Sparks (Colenso BBDO)
Agency Producer: Sheriden Derby (Colenso BBDO)
Planning Director: Andy McLeish (Colenso BBDO)
Printer: Grant Longley (Longley Print)
Media placement: Posters - 3 Versions - Westpac Private Bank Offices: Reception Area And Private Meeting Rooms - 27 April 2012

Describe the brief from the client
To raise the profile of Westpac Private Bank and connect with our customers and potential customers in a compelling, relevant and clever way.

Describe the challenges and key objectives
- To encourage an emotional connection with Westpac Private Bank.
- To increase leads from potential customers.
- To encourage conversation with existing Westpac Private Bank customers.

Describe how you arrived at the final design
These posters illustrate what a staggering difference an astute and timely piece of investment advice can have on your personal wealth and how, by looking at things differently, Westpac’s Private Bankers can change your fortunes.

Working with an art based Letterpress Printer we created a series of bespoke prints. The limited edition prints were gold foiled, signed and numbered by our Printer, giving each intrinsic value. They were then framed and hung in the bank’s offices, where existing and potential clients could view them.

Give some indication of how successful the outcome was in the market
Everyday existing and prospective clients view the pieces of art and upon reading them have a clearer understanding of what Westpac Private Bank offers its clients.