WHATEVER IN BLACK by Korefe, Rocket & Wink for Rocket & Wink

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WHATEVER IN BLACK

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Industry Magazines
Media Design & Branding
Market Germany
Agency Korefe
Executive Creative Director Rocket Ray Condon, Jon Wink
Creative Director Reginald Wagner, Alexander Roetterink
Copywriter Walter Schuetz, Gereon Klug, Gerrit Joens-Anders, Thomas Voelker
Agency Rocket & Wink
Released March 2012

Credits & Description

Category: Illustration
Advertiser: ROCKET & WINK
Product/Service: WHATEVER IN BLACK
Agency: ROCKET & WINK
Agency: KOREFE
Executive Creative Director: Rocket/Wink (Rocket & Wink)
Creative Director: Alexander Roetterink (Rocket & Wink)
Creative Director: Reginald Wagner (Rocket & Wink)
Idea: Gerald Rocketson (Rocket & Wink)
Idea: Petronius Amund Wink (Rocket & Wink)
Copywriter: Gereon Klug (KOREFE)
Copywriter: Thomas Voelker (Kolle Rebbe)
Copywriter: Gerrit Joens-Anders
Copywriter: Walter Schuetz
Productioner: Ulf Schuetze (Kolle Rebbe)
Photography: Ulrike Kirmse
Photography: Fabian Schmid
Typography: Avoid Red Arrows
Typography: Julika Dittmers
Typography: Rocket & Wink (Rocket & Wink)
Media placement: Magazine - Seltmann + Söhne, Own Webshop, Several Bookstores And Design Webshops, Distribution To Clients - 25 March 2012

Describe the brief from the client
The situation: 2 experienced designers take the plunge and start-up their own agency for the first time.
The goal: To win over new clients.
The problem: Making a name for themselves in the uncontrollable sea of new design agencies.

Describe the challenges and key objectives
The solution: Stay low-key!
The 2 turned into masked men bearing the aliases Rocket & Wink – letting their work speak for itself.

Describe how you arrived at the final design
A monothematic portfolio of freestyle work from the 2-manned design agency start-up, Rocket & Wink. A magazine only for colour, which isn’t in colour at all. Rocket & Wink dug deep down into the concept of black and realised: black is the skid mark of life and does not mess around. On 144 pages, a 'pah!' in the face of the mole as the ultimate excavator. For whatever reason.

Give some indication of how successful the outcome was in the market
The release of the mag increased many orders.