Whirlpool Design & Branding CORPORATE IDENTITY by Beacon Communications Tokyo

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Japan
Agency Beacon Communications Tokyo
Creative Director Noriko Kanda
Released December 2011

Credits & Description

Category: Logo Design
Advertiser: WHIRLPOOL
Product/Service: CREATIVE AGENCY
Creative Director: Noriko Kanda (Whirlpool Co.)
Senior Art Director: Yasuo Matsubara (beacon communications k.k.)
Media placement: Logo / Icon - In House - 1 November 2011
Media placement: Stationery - In House - 1 December 2011
Media placement: St.Valentine"s Day DM - 150 Mailings To Client People - 14 February 2012
Media placement: Christmas Card - 300 Mailings To Client People - 24 December 2011

Describe the brief from the client
The client is Whirlpool Co. Ltd. The name comes from our goal of creating whirlpools in the world by means of creative ideas and for this to be maximally expressed in the corporate identity.

Describe the challenges and key objectives
We have interpreted the client's use of the word ‘world’ in an international perspective.
The biggest challenge for us was to develop a unique corporate identity with ease of understanding, together with the dynamics needed to create a whirlpool.

Describe how you arrived at the final design

The concept is of course, ‘Whirlpool’. We have expressed this through the image of a gymnast's ribbon. The ribbon's swirl shapes the logo. This motif is strongly expressed on the business and greeting cards, as well as stationery.

Give some indication of how successful the outcome was in the market

Despite being an establishment of modest size, we have asserted a strong presence in the field, and have been introduced in the creative media on numerous accounts. We have expanded our activities through working for new clients.