WHITE BUFFALO 2010 VISUAL IDENTITY by &ks for WHITE BUFFALO JAPAN

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WHITE BUFFALO 2010 VISUAL IDENTITY

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Industry Jewelry
Media Design & Branding
Market Japan
Agency &ks
Creative Director Tomiaki Kotsuji
Copywriter Mioko Hara
Designer Shuji Kakoi
Photographer Peter Lindbergh
Released February 2010

Credits & Description

Category: Large Scale Corporate Identity Schemes
Advertiser: WHITE BUFFALO JAPAN
Product/Service: JEWELLERY
Agency: K'S
Date of First Appearance: Feb 10 2010 12:00AM
Entrant Company: K'S, Tokyo, JAPAN
Entry URL: http://www.whitebuffalo.jp
Creative Director: Tomiaki Kotsuji (K's Project Co./Ltd.)
Art Director: Shuji Kakoi (K's Project Co./Ltd.)
Designer: Shuji Kakoi (K's Project Co./Ltd.)
Photographer: Peter Lindbergh
Copywriter: Mioko Hara (K's Project Co./Ltd.)
Media placement: 2010 Exhibition - Showrooms In Milano And Tokyo - 15 January 2010-19 March 2010
Media placement: White Buffalo Event - Event Hall In Tokyo - 10 February 2010

Describe the challenges and key objectives
The purpose of producing a brand visual is to draw your attention to the problem of human rights for Native Americans who are still living in over 250 tribes on the North American Continent. White Buffalo is the Indian jewellery brand and belongs to Indian Arts & Crafts Association (IACA). The message on the poster is article 1 of the universal declaration of human rights, written in the Navajo language. The existing Native American tribes on the North American Continent are listed as well. We released their names not only to sell products, but also to convey Native American history and culture as well.

Describe the brief from the client
Inspired by the heart of Native Americans, the Indian Jewellery brand "white buffalo" was born. Once upon a time, the vast North American Continent was theirs alone. 500 years later, they still try to retain their rich cultural heritage. Native Americans of most tribes still believe in the precept of the "white buffalo":" believing in the invisible power" and "being thankful to live in harmony with nature". We deeply sympathised with them and started the Indian jewellery brand "white buffalo", using mainly their rare and special white stone named "white buffalo" .

Describe how you arrived at the final design
The approach is to make the best use of the strength and the feeling in photographer Peter Lindbergh's black and white photos. It links to the existing Native American tribes with the symbolized message of "article 1 of the universal declaration of human rights" written in the Navajo language. The visual images and the copy are connected to the concept of the heart of Native Americans.

Give some indication of how successful the outcome was in the market
After the release of visuals, we have succeeded in dealing with new clients. Also, we received many inquiries about Native Americans from the publishers and editors of magazines.