Wienerberger Design & Branding ANNUAL REPORT 2009 by Büro X Vienna

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ANNUAL REPORT 2009

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Industry Manufacturing
Media Design & Branding
Market Austria
Agency Büro X Vienna
Creative Director Andreas Miedaner
Photographer Kurt Keinrath, Stephan Huger
Illustrator Doris Forsthuber
Released March 2010

Credits & Description

Category: Large Business - international or global scale
Advertiser: WIENERBERGER
Product/Service: BRICK MANUFACTURER
Agency: BÜRO X VIENNA
Date of First Appearance: Mar 24 2010
Entrant Company: BÜRO X VIENNA, AUSTRIA
Creative Director: Andreas Miedaner (Büro X Vienna)
Customer Consultant: Dominik Cofalka (Mensalia)
Associate Director: Sascha Schaberl (Büro X Vienna)
Illustrator: Doris Forsthuber (Wiener Schreibbüro)
Final Art Work: Sonja Handl (Büro X Vienna)
Photographer: Kurt Keinrath
Photographer: Stephan Huger
Translation: Donna Schille-Margolis
Media placement: Annual Report - Brick and clay roof tile business - 24 March 2010

Describe the brief from the client
Wienerberger is the world's largest producer of bricks and No. 1 in the clay roof tiles market in Europe. 2009 was a challenging year for Wienerberger in all markets, with the company experiencing a significant drop in profits in some areas, as well as undergoing restructuring and cost-saving measures. These structural changes should be illustrated in the report.

Describe the challenges and key objectives
Although the group would like to have prevented many of the harsh measures from being undertaken, the economic pressure the company faces has not been hidden, but rather brought out into the open.

Describe how you arrived at the final design
"We would gladly have saved money by not writing this report", is the title of the Wienerberger Annual Report for 2009. This report has been printed on light-grey recycled paper, some of which has a check design similar to those found on cheap writing pads. The illustrations have been drawn with a ballpoint pen and look deliberately amateurish, as though they have been drawn by the management team themselves. In order to save printing costs, almost all pages have been printed in black and white. Even the photos of the management team are in black and white, and the only colour included is the blue of the ballpoint pen.

Give some indication of how successful the outcome was in the market
The positive feedback on the Annual Report 09 from investors and fund managers was the proof of successful design and implementation.