WMF Design & Branding WMF by KNSK


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Industry Household maintenance & pet products
Media Design & Branding
Market Germany
Agency KNSK
Creative Director Kay Eichner, Tim Krink, Ulrike Wegert
Art Director Thomas Thiele, Julian Heidt
Copywriter Dieter Kolaja
Photographer Peter Backens
Released June 2011


Cannes Lions 2011
Design Lions Advertising Typography Bronze

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Advertising Typography
Advertiser/Client: WMF
Product/Service: WMF PEELERS
Design/Advertising Agency: KNSK WERBEAGENTUR Hamburg, GERMANY
Creative Director: Ulrike Wegert (KNSK Werbeagentur)
Creative Director: Kay Eichner (KNSK Werbeagentur)
Creative Director: Tim Krink (KNSK Werbeagentur)
Art Director: Julian Heidt (KNSK Werbeagentur)
Art Director: Thomas Thiele (KNSK Werbeagentur)
Copywriter: Dieter Kolaja (KNSK Werbeagentur)
Photographer: Peter Backens (Peter Backens Fotografie)
Management Supervisor: Kirsten Kohls (KNSK Werbeagentur)
Brief Explanation:
Making clear that a tool specially designed for peeling works better
than an ordinary knife.
Describe the brief from the client:
Show how sharp WMF peelers are.
Description of how you arrived at the final design:
Peeling with WMF peelers becomes a piece of art.
They cut so precise the headline is artfully build from the skin of
fruits or vegetables.
Indication of how successful the outcome was in the market:
Lots of clients came to the WMF stores and asked specifically for WMF