WOOD FINISH by Publicis Ambience Mumbai for Kansai Nerolac Paints

WOOD FINISH

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Industry Household maintenance & pet products, Business equipment & services, Corporate Image
Media Design & Branding
Market India
Agency Publicis Ambience Mumbai
Creative Director Vivek Rao, Akash Das
Art Director Ashish Phatak, Siddhesh Khatavkar
Copywriter Denise D'silva
Released December 2009

Credits & Description

Category: Home Maintenance Products
Advertiser: KANSAI NEROLAC
Product/Service: WONDERWOOD
Agency: PUBLICIS COMMUNICATIONS
Date of First Appearance: Dec 25 2009 12:00AM
Entrant Company: PUBLICIS COMMUNICATIONS, Mumbai, INDIA
National Creative Director: Ashish Khazanchi (Publicis Communications)
National Creative Director: Prasanna Sankhe (Publicis Communications)
Art Director: Siddhesh Khatavkar (Publicis Communications)
Art Director: Akash Das (Publicis Communications)
Art Director: Ashish Phatak (Publicis Communications)
Copywriter: Denise D'silva (Publicis Communications)
Production Manager: Pravin Kadam
Creative Director: Akash Das (Publicis Communications)
Creative Director: Vivek Rao (Publicis Communications)
Media placement: Packaging - Inshop - 25st December 2009

Describe the challenges and key objectives
To demonstrate the authenticity of the finish was a task since there are many player in this category

Describe the brief from the client
Nerolac wanted to inform their distributors about the launch of their Natural Wood Finish Paints.

Describe how you arrived at the final design
To announce this, they created an introductory pack in, well, a block of wood.Of course, since the environment is a priority, these blocks were fabricated out of fibre.

Give some indication of how successful the outcome was in the market
The packaging resulted in a 20% increase in enquiries for the product,