Fritz Egger Design & Branding VIRTUAL DESIGN STUDIO by PLAYFRAME

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Industry Wall & Floor Coverings
Media Design & Branding
Market Germany
Released March 2010

Credits & Description

Category: Offline Digital Design
Advertiser: FRITZ EGGER
Date of First Appearance: Mar 15 2010
Entrant Company: PLAYFRAME , Berlin, GERMANY
Concept: Vicky Tiegelkamp (PLAYFRAME)
Art Direction/Project Management: Romy Korndörfer (PLAYFRAME)
Interface Designer: Nadine Thieme (PLAYFRAME)
Programmer: Fabian de León (active online)
Concept: Stefan Müller (Grosse 8)
Programmer: Jens Weber (Grosse 8)
Media placement: digital solution - fairy trade - 15 March 2010
Describe the brief from the client
When companies deal with selling design they have always the problem that their customers cannot imagine all the variations of their product solutions. Although EGGER has been working with a decor configurator software for a couple of years now, there was always the wish for a more realistic feel to it. Light or dark materials, trendy colours or dark wooden surfaces - there are thousands of combinations and lively visualisations possible. But a configurator software does not give the look and feel in a realistic proportion.
Describe the challenges and key objectives
The key objective was to build an experience where users can test the look and feel of a realistic room situation. With todays brilliant and very exact HD beamer technology, it was possible to project high-quality decors on white cubes to show a room situation in a nearly realistic proportion. The projection can magically change the room from an office to a kitchen to a living room.
Describe how you arrived at the final design
It was mandatory to develop a one to one prototype to answer all questions in the overall design process. The prototype gave all developing companies the opportunity to define the different overlaps. Architects, programmers and motion designers were in a dialogue during the whole process.
Give some indication of how successful the outcome was in the market
Presented at a trade fair in Germany in 2010, the installation was a huge success. Therefore EGGER decided to produce the Virtual Design Studio as a tool for their clients, and offer it as a new product for developing design solutions. The designers in the German kitchen industry have to test trends very fast. With the VDS they are able to check trends and different rooms in a glance. EGGER has sold, since autumn 2010, nearly 10 Virtual Design Studios.