Bobic Woodworking Design & Branding WOODWORKING BOBIC by Grey Ljubljana

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WOODWORKING BOBIC

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Industry Stationery
Media Design & Branding
Market Slovenia
Agency Grey Ljubljana
Executive Creative Director Petra Krulc
Creative Director Tomaz Apohal
Art Director Matija Primc
Released October 2012

Credits & Description

Category: Calendars
Advertiser: WOODWORKING BOBIC
Product/Service: WOODWORKING
Agency: GREY
Art Director: Matija Primc (Grey Ljubljana)
Executive Creative Director: Petra Krulc (Grey Ljubljana)
Creative Director: Tomaz Apohal (Grey Ljubljana)
Media placement: Calendar - Distributed To Business Partners - 10.12.2012

Describe the brief from the client
Bobic is the most successful Slovenian woodworking company. We were asked to design a new 2012 calendar: a gift for their customers and partners.

Describe the challenges and key objectives

Key objective: design a calendar that will strongly represent Woodworking Bobic as a family business with long-term tradition.

Describe how you arrived at the final design
We took a traditional woodworker’s folding rule as a form and turned it into a well-crafted contemporary calendar! Instead of centimetres, our folding rule measures days and months in 2012.

Give some indication of how successful the outcome was in the market
The calendar was extremely well accepted by their customers and partners.
Since this work is fresh, we are still looking forward to good results from local advertising festivals and abroad.