Closed Design & Branding Closed - The Four of Woolga by Gurtlerbachmann

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Closed - The Four of Woolga

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Design & Branding
Market Germany
Agency Gurtlerbachmann
Art Director Veronika Kieneke
Copywriter Matthias Hardt
Illustrator Veronika Kieneke
Released May 2012

Awards

London International Awards 2012
Package Design Apparel Short List

Credits & Description

Entrant: gürtlerbachmann, Hamburg
Closed - The Four of Woolga
Corporate Name of Client: CLOSED GMBH
Agency Account Director: Anna Lorenzen
Agency: gürtlerbachmann, Hamburg
Copywriter: Matthias Hardt
Art Director: Veronika Kieneke
Graphic Designer: Veronika Kieneke
Illustrator: Veronika Kieneke
Packaging Manufacturing Company: Produktionsbüro Romey von Malottky, Hamburg
Final Artwork: Tobias Langkamp/Julian Hets
Description of the Project
"The Four of Woolga”- four lovingly designed wool sock packaging for the whole family. The set is made out of four boxes. On each box you will find one illustrated family member: Father, Mother, Child and Baby.
With a purchase of 50 Euro in a CLOSED-Store every costumer received a wool sock packaging for free. When having all four boxes they easily stacked into each other like the Russian Matroyshka Dolls.
The goal was to develop a promotion, which would encourage collection and play, therefore pushing the winter sale.