Closed Design & Branding THE FOUR OF WOOLGA by Gurtlerbachmann

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Design & Branding
Market Germany
Agency Gurtlerbachmann
Creative Director Uli Gurtler
Art Director Veronika Kieneke
Copywriter Matthias Hardt
Released November 2011

Credits & Description

Category: Special Editions & Promotional Packaging
Advertiser: CLOSED
Product/Service: CUSTOMER CARD
Creative Director: Uli Gürtler (Gürtlerbachmann Werbung)
Art Director: Veronika Kieneke
Project Manager: Anna Lorenzen (Gürtlerbachmann Werbung)
Production: (Produktionsbüro Romey Von Malottky)
Copywriter: Matthias Hardt (Gürtlerbachmann Werbung)
Media placement: Sock Packaging - Closed Stores - 21.11.2011

Describe the brief from the client
The brief was to push the winter sale of the clothing brand Closed.

Describe the challenges and key objectives
4 woollen sock packaging for the whole family. The set is made of 4 boxes. On each box, you will find one illustrated family member: Father, Mother, Child and Baby.

Describe how you arrived at the final design
To push the winter sale, a promotion was developed that encouraged ‘collect and play’. With a purchase of €50 in a Closed' store, every costumer received a free woollen sock packaging. All 4 boxes wee easily stuck into each other like the Russian Matroyshka dolls.

Give some indication of how successful the outcome was in the market
The Four of Woolga were well received by the Closed costumers. Because of the eye-catching promotion, the Closed costumer card order increased by up to 15% compared to last year.