Vodafone Design & Branding VODAFONE BRANDHOME by Fitch

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Industry Mobile Communications
Media Design & Branding
Market United Kingdom
Agency Fitch
Executive Creative Director Stuart Wood
Creative Director Alasdair Lennox
Released March 2010

Credits & Description

Category: Public Spaces
Advertiser: VODAFONE
Product/Service: WORK PLACE DESIGN
Agency: FITCH
Date of First Appearance: Mar 1 2010
Entrant Company: FITCH, London, UNITED KINGDOM
Creative Director: Alasdair Lennox (FITCH)
Executive Creative Director: Stuart Wood (FITCH)
Client Services Director: Kevin Doherty (FITCH)
Media placement: Vodafone Brandhome Paddington - Work Space Environment - March 2010
Media placement: Vodafone Brandhome Dublin - Work Space Environment - June 2010

Describe the brief from the client
• Build pioneering and progressive work spaces
• Build beacons to communicate the brand inside the business and to the outside world
• Create diverse, stylish environments, make them another stong reason to work at Vodafone, make places people really want to spend time in
• Factor in flexibility at every level, create spaces as suited to boardroom meetings as they are for Friday nights
• Seamlessly integrate technology, build in best-practice knowledge sharing ideas
• Weave Vodafone's global values and positioning – 'Power to You’ – through every aspect of the space

Describe the challenges and key objectives
We were challenged to create welcoming, exciting and engaging workspaces for Vodafone staff and visitors which celebrate locality and provide a true home with local roots for the global brand. From Dublin to Hong Kong, Qatar to London, these brand homes needed to capture the spirit of the Vodafone brand and are designed to bring to life its values that all employees live out in their working lives. Encouraging a sense of belonging and ‘living-the-brand’, vibrant and inventive interactive experiences needed to capture the essence of the global positioning ‘Power to You’.

Describe how you arrived at the final design
Letting imaginations run wild with colourful and playful experiences, the environments provide staff with engaging spaces to live and play.

Dublin Brandhome- As part of a corporate restructure, Vodafone moved its brand headquarters from Newbury in the UK to Dublin. As a result, we created a new 'home' for those employees, with each area in the space influenced by different rooms in a home: the study, the living room and the library, all surround the heart of the space which is a warm and welcoming kitchen.

Give some indication of how successful the outcome was in the market
“Our brand home has made all the difference in the world. We have created a progressive space which not only wants us to work late (and early), but a space that attracts the best brand builders from around the world, that lives our brand and that sets a benchmark for all other Vodafone spaces around the world.”

David Erixon
Director, Brand Strategy and Identity
Vodafone’s Global Brand Team