FIND YOUR TONE OF VOICE by The Partners for The Partners

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FIND YOUR TONE OF VOICE

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United Kingdom
Agency The Partners
Creative Director Nick Eagleton
Designer Dave Wood, Miranda Bolter
Released March 2010

Credits & Description

Category: Posters
Advertiser: THE PARTNERS
Product/Service: WORKSHOP ON TONE OF VOICE
Agency: THE PARTNERS
Date of First Appearance: Mar 5 2010 12:00AM
Entrant Company: THE PARTNERS, London, UNITED KINGDOM
Creative Director: Nick Eagleton (The Partners)
Designer: Miranda Bolter (The Partners)
Designer: Dave Wood (The Partners)
Placement: Rosie Webb (The Partners)
Media placement: Poster - Internal posters within design studio - 1 March 2009 - 5 March 2009
Media placement: Poster - Internal posters within design studio - 1 March 2009 - 5 March 2009
Media placement: Poster - Internal posters within design studio - 1 March 2009 - 5 March 2009
Media placement: Poster - Internal posters within design studio - 1 March 2009 - 5 March 2009

Describe the challenges and key objectives
The key challenge was to create something that would be noticed within an environment already full of posters and creative work.

Describe the brief from the client
A poster was needed to encourage staff in a design agency to join a workshop on the importance of tone of voice in branding.

Describe how you arrived at the final design
A set of 15 posters were created to reflect the voice of the person sitting underneath it, from the foul-mouthed to the quietly spoken; including the dreamer of the studio, Chad the dog.

Give some indication of how successful the outcome was in the market
The workshop was the most attended, and most popular, training event ever to be held within the company.