INTERBRAND Design & Branding WORLD CHANGING SPEAKER SERIES POSTERS by Interbrand Group

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WORLD CHANGING SPEAKER SERIES POSTERS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Interbrand Group
Executive Creative Director Chris Campbell
Released February 2012

Credits & Description

Category: Posters
Advertiser: INTERBRAND
Product/Service: WORLD CHANGING SPEAKER SERIES
Agency: INTERBRAND
Executive Creative Director: Chris Campbell (Interbrand)
Senior Creative Director: Craig Stout (Interbrand)
Design Director: Forest Young (Interbrand)
Senior Designer: Ross Clugston (Interbrand)
Media placement: 6 Poster Series - Hung Around The Office And Given To Speakers - February 3, 2012 - Present

Describe the brief from the client
As part of a larger learning initiative, the World Changing Speaker Series at Interbrand provides a forum for knowledge sharing with cultural and creative movers working at the highest levels of their respective disciplines. The agency needed a way to effectively market the event to both internal and external audiences.

Describe the challenges and key objectives
The speaker series needed a captivating medium to market the event while communicating a connective thread between the 6 speakers. The marketing team wanted to leverage the momentum of each lecture as an opportunity to build anticipation for the next instalment in the series. With programme budget constraints, the agency also wanted to offer each speaker an additional gesture of appreciation.

Describe how you arrived at the final design
Silk-screened posters were designed to illustrate these 6 lectures. The posters served 2 purposes — to announce each lecture, and to be presented as a limited edition gift to each speaker. As a metaphor for the accretion of knowledge, the content for each lecture was screened over the previous lecture, and created a colourful artifact of the series.

Give some indication of how successful the outcome was in the market
The poster series invigorated the agency culture and created a rich dialogue among the standing room only attendees.