ROLLING PIN CALENDAR by FUTURA 2/2 for WORLD WIDE BAKERY

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ROLLING PIN CALENDAR

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Industry Baking, Cakes & Desserts, Business equipment & services, Corporate Image
Media Design & Branding
Market Macedonia
Agency FUTURA 2/2
Creative Director Filip Unkovski
Art Director Milan Stojanov
Released December 2009

Credits & Description

Category: Calendars
Advertiser: WORLD WIDE BAKERY
Product/Service: BAKERY PRODUCTS
Agency: FUTURA 2/2
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: FUTURA 2/2, Skopje, MACEDONIA
Art Director: Milan Stojanov (Futura 2/2)
Creative Director: Filip Unkovski (Futura 2/2)
Managing Director: Ivan Unkovski (Futura 2/2)
Account Director: Natasha Mitreva (Futura 2/2)
Account Manager: Sladzana Medarova (Futura 2/2)
BTL & Production Manager: Dushko Atanasovski (Futura 2/2)
Media placement: Rolling Pin - distributed to local and international distributors, partners and key accounts. - 15 December 2009

Describe the challenges and key objectives
To develop a business gift to promote the brand and congratulate the New Year in a fun, memorable and never seen before way.

Describe the brief from the client
Create a unique New Year promotional material and raise awareness for the World Wide Bakery brand as part of the Kadino Industry Group. Target audience: local and international distributors, partners and key accounts.

Describe how you arrived at the final design
Make a calendar on a rolling pin, thus share the love of baking with a memorable gift. When pressed upon dough the rolling pin leaves an impression of the year to come. It fits great with the company profile and makes a great gift for the recipients than can be used in the years to come.

Give some indication of how successful the outcome was in the market
The rolling pin calendar created a great buzz for the company. It generated vast international PR for World Wide Bakery. This in turn helped this company establish several key contacts with foreign distributors and markets for distributing of their products.