WOW FES! by Dentsu Inc. Tokyo for Wowow

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Industry TV Channels/Radio Stations and Programmes, Сable/Satellite television
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yuya Furukawa, Yoshimitusu Sawamoto
Art Director Yoshinaka Ono
Copywriter Jyumpei Iwata
Designer Takanori Kimura, Kiyoshi Imafuji, Takashi Iwakuro, Eriko Wakabayashi
Released October 2009

Credits & Description

Category: Posters
Advertiser: WOWOW
Product/Service: CABLE TV STATION
Agency: DENTSU
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN
Creative Director: Yuya Furukawa (Dentsu Inc.)
Creative Director: Yoshimitusu Sawamoto (Dentsu Inc.)
Copywriter: Jyumpei Iwata (Dentsu Inc.)
Art Director: Yoshinaka Ono (Dentsu Inc.)
Designer: Takanori Kimura (Taki Corporation)
Designer: Kiyoshi Imafuji (Taki Corporation)
Designer: Takashi Iwakuro (Taki Corporation)
Designer: Eriko Wakabayashi (Taki Corporation)
Creative Producer: Takako Miyajima (Dentsu Inc.)
Media placement: Poster - Station (At Shibuya & Harajyuku) - 04/10/2009

Describe the challenges and key objectives
Motivate broad targets to come to the festival.

Describe the brief from the client
WOWOW is one of the most famous cable TV stations in Japan. We were asked to advertise their first outdoor festival which includes live music performances, sport events, movie screenings.

Describe how you arrived at the final design
In order to maximize the impact of the festival, we made over 20 variations, about 200 posters total. Each poster messages different information, such as time and date, place, fee, live TV broadcast, exciting image, scale of the event, and so on. Also, to appeal broad generations, we used different expressions such as illustration, photo, art, typography, symbol, to each poster. Then we symbolically used the rainbow icon of the festival to bond each poster.

Give some indication of how successful the outcome was in the market
The number of visitors reached over 10,000 people, which was a great success. The success of the WOWFES! energised the WOWOW brand.