Wradar Design & Branding Wradar, 9 by B&W

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Wradar, 9

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Industry Consultants
Media Design & Branding
Market United Kingdom
Agency B&W
Released July 2016

Awards

Roses Creative Awards 2017
Craft Typography Bronze

Credits & Description

Agency: B&W Studio
Client: Wradar
Synopsis:
Wradar is a vibrant new business growth consultancy that works with marketing businesses to
help them define strategy and win more customers. We were asked to capture their energy and forward-thinking by creating a new identity that positioned them as cutting-edge knowledge leaders. We wanted to capture the way they boil down huge amounts of information to present clear, precise data and actionable recommendations.
Rather than relying on a logo, the look and feel was created using strong typographical treatments and a black only illustration style inspired by leading tech magazines like Wired. We got permission to use a highly distinctive geometric typeface called Liaison, which was designed by Craig Oldman and Aaron Skipper. We used the typeface creatively, building graphic and unusual typographical blocks, which we applied to covers and key pages. We also used the typeface’s strong industrial diagonals to inform a series of simple illustrated icons.
We supported these elements with three simple key G F Smith colorplan colours and a secondary monospace typeface Akkurat Mono. Rather than create a straightforward brochure, we designed
a pack of simple printed advice cards housed in a slipcase with embossed and debossed type.
The cards outlined Wradar’s expertise in the key fields of insight, data and contact.
We also applied the identity to stationery and bespoke printed and online proposals. Most of these printed pieces were printed with white digital ink on self-coloured colorplan boards to create a unique, graphic and recognisably owned look. They also interweaved stock imagery specific to each client
to create a bespoke look that didn’t detract from the type and imagery that made up each
proposal itself.