EDDING MARKENBUCH by Kempertrautmann Hamburg for Edding

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EDDING MARKENBUCH

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Industry Stationery
Media Design & Branding
Market Germany
Agency Kempertrautmann Hamburg
Creative Director Gerrit Zinke
Copywriter Johannes Lhoest, Heiko Franzgrote, Alexander Lipp, Michael Götz Leagas Delaney Hamburg Gmbh
Released March 2010

Credits & Description

Category: Books
Advertiser: EDDING
Product/Service: WRITING TOOLS COMPANY
Agency: KEMPERTRAUTMANN
Date of First Appearance: Mar 15 2010
Entrant Company: KEMPERTRAUTMANN, Hamburg, GERMANY
Creative Director: Gerrit Zinke (Kempertrautmann)
Creative Direction: Jens Theil (Kempertrautmann)
Creative Direction/Art Direction: Mieke Haase (Loved)
Art Direction: Florian Schimmer (Kempertrautmann)
Account Manager: Andrea Bison (Kempertrautmann)
Account Manager: Niklas Kruchten (Kempertrautmann)
Account Manager: Thomas Dirfard (Kempertrautmann)
Account Manager: Jan Rütten (Kempertrautmann)
Art Buying: Susi Kastner-Linke (Kempertrautmann)
Art Buying: Lina Eggers (Kempertrautmann)
Post Production: (Flavouredgreen / PX Group)
Graphic Designer: Bastian Adam (Kempertrautmann)
Graphic Designer: Karola Korten (Kempertrautmann)
Copywriter: Michael Götz (Kempertrautmann)
Copywriter: Heiko Franzgrote (Kempertrautmann)
Copywriter: Johannes L'Hoest (Kempertrautmann)
Copywriter: Alexander Lipp (Kempertrautmann)
Production/Post Production: (Produktionsbüro Romey von Malottky)
Illustration: Romy Blümel
Illustration: John Langdon
Media placement: Brand Book - Mailing - 15.03.2010

Describe the brief from the client
edding celebrated its 50th anniversary in 2010. To mark the occasion, we were asked to design a brand book for fans and business partners which would tell the company’s story in typical edding style.

Describe the challenges and key objectives
The challenge was to illustrate the core brand values “long-lasting”, “colourful” and “self-expression” in an authentic manner. At the same time, the solution had to combine surprising insights into the company with interesting anecdotes from the brand’s history in lively and realistic fashion.

Describe how you arrived at the final design
Due to the countless different things that edding marker pens can be used for, there were no limits to our creative approach, but it was particularly important to depict the worlds where the markers are used in a tactile and authentic manner. We then linked these creative worlds together – with a single continuous line from an edding marker.

Give some indication of how successful the outcome was in the market
edding was delighted with the positive response and the consolidation of numerous contacts. Because the limited print run was so successful, the brand book was subsequently made available online in the form of a downloadable PDF.