WVRST DUCK by Taxi Canada for WVRST

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WVRST DUCK

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Industry Restaurants, Pubs & Bars
Media Design & Branding
Market Canada
Agency Taxi Canada
Executive Creative Director Lance Martin
Copywriter Alexis Bronstorph
Illustrator Glenn Thurman, Mike Lee Thomas
Released September 2012

Credits & Description

Category: Illustration
Advertiser: WVRST
Product/Service: RESTAURANT
Agency: TAXI CANADA
Executive Creative Director: Lance Martin (Taxi Canada)
Art Director: Mike Lee (Taxi Canada)
Copywriter: Alexis Bronstorph (Taxi Canada)
Designer: Mike Lee (Taxi Canada)
Illustrator: Mike Lee (Taxi Canada)
Illustrator: Glenn Thurman
Retoucher: Esther Sanchez (Taxi Canada)
Print Producer: Tara Greguric (Taxi Canada)
Account Manager: Karlee Bedford (Taxi Canada)
Media placement: Wild Post - Posted To 30 Downtown Toronto Locations - 26th Sept 2012

Describe the brief from the client
The brief was to create hype and awareness around WVRST - a new sausage-only restaurant opening in a neighbourhood already packed full of trendy restaurants. To do this, we created posters that highlighted the adventurous menu by using playful and graphic illustrations of a few animals you could find in a WVRST sausage - including rabbit, pig, duck and even deer. These posters were placed around the city to attract hungry customers.

Describe the challenges and key objectives
Create hype and awareness around a new sausage-only restaurant opening in a neighbourhood already packed full of trendy restaurants.

Describe how you arrived at the final design
We wanted to highlight the adventurous menu by using playful and graphic illustrations of a few animals you could find in a WVRST sausage—including rabbit, pig, duck, and even deer. These posters were placed around the city to attract hungry customers.

Give some indication of how successful the outcome was in the market
The posters created huge buzz for the restaurant, driving customers to pack the place every night. And the posters themselves became a hip collectible.