WVRST Design & Branding WVRST SAUSAGE PARTY INVITE by Taxi Canada

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Industry Restaurants, Pubs & Bars
Media Design & Branding
Market Canada
Agency Taxi Canada
Executive Creative Director Lance Martin
Copywriter A.c.d. - Troy Palmer, Alexis Bronstorph
Photographer Jim Tinios
Illustrator Glenn Thurman, Mike Lee Thomas
Released September 2012


Clio Awards, 2013
Design Direct Marketing Silver

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: WVRST
Product/Service: RESTAURANT
Executive Creative Director: Lance Martin (Taxi Canada)
Art Director: Mike Lee (Taxi Canada)
Copywriter: Alexis Bronstorph (Taxi Canada)
Copywriter: Troy Palmer (Taxi Canada)
Designer: Mike Lee (Taxi Canada)
Photographer: Jim Tinios (Taxi Canada)
Illustrator: Mike Lee (Taxi Canada)
Illustrator: Glenn Thurman
Mac Artist: Kaitlin Martin (Taxi Canada)
Print Producer: Tara Greguric (Taxi Canada)
Print Producer: Charlene Leong (Taxi Canada)
Account Manager: Karlee Bedford (Taxi Canada)
Media placement: Direct Mail - Mailed to Food Critics & Bloggers - 2nd Feb 2012
Describe the brief from the client
The brief was to create buzz and hype around the opening of WVRST - a new restaurant offering an all-sausage menu. To do this, we hand-delivered these invitations to food critics, bloggers and other cultural influencers, asking them to join our grand opening party. The invites were t-shirts packaged as sausages. And if recipients wore their shirt to the restaurant on opening day, they would enjoy a free sausage of their choice.
Describe the challenges and key objectives
WVRST was the first restaurant in Toronto to offer a gourmet all-sausage menu. However, the location they chose to open in was already over saturated with other hip, trendy restaurants. Their challenge was to build much-needed hype around the grand opening and create buzz to draw hungry patrons away from the other food choices in the area.
Describe how you arrived at the final design
For the grand opening, we hand delivered invitations in the form of T-shirts packaged as sausages. Addressed to food critics, bloggers, and other cultural influencers, these invites asked them to attend what we dubbed 'the sausage party'. The shirts were printed with graphic illustrations of some of the animals you might find in a WVRST sausage—such as rabbit, duck, pig, and even deer. Recipients were invited to wear their T-shirt to the restaurant on opening day to receive a free sausage of their choice.
Give some indication of how successful the outcome was in the market
On opening day, the restaurant was immediately packed to capacity with people wearing their custom WVRST T-shirts. And by the end of the night, both online and local media were publishing rave reviews of the restaurant. The buzz was building, and foodies around the city were eager to come in and try the one-of-a-kind menu. To this day, WVRST enjoys continued success, with long lines of patrons waiting for their chance to eat a tasty gourmet sausage.