BYE FOREVER by ERIC CAI DESIGN STUDIO for WWF

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BYE FOREVER

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market China
Agency ERIC CAI DESIGN STUDIO
Designer Eric Stephenson, Denny Monk, Eric Cai Shi Wei, Lian Duan
Released May 2009

Credits & Description

Category: Self Promotion
Advertiser: WWF CHINA
Product/Service: WWF CHINA
Agency: ERIC CAI DESIGN STUDIO
Date of First Appearance: May 20 2009 12:00AM
Entrant Company: ERIC CAI DESIGN STUDIO, Beijing, CHINA
Creative Director: Cai Shi Wei/Eric (Eric Cai Design Studio)
Art Director: Cai Shi Wei/Eric (Eric Cai Design Studio)
Writer: Tan Yan/Esther (Eric Cai Design Studio)
Designer: Cai Shi Wei/Eric (Eric Cai Design Studio)
Designer: Duan Lian/Denny (Eric Cai Design Studio)
Media placement: The Sample (Iamge) - Store Entrance - 1 June 2009 - 1 July 2009

Describe the challenges and key objectives
Global warming is an international issue, it is seriously affecting the survival of animals environment, we have to let know this crisis for everyone. if we cannot change, many species will be extinct. Saving them is urgent, because to save them is to save yourself.

Describe the brief from the client
WWF CPO (China Program Office) has about 80 staff working on over 40 projects, from restoring the Yangtze river wetlands to environmental education and panda conservation. In addition to our Beijing office, we now also have six field offices in Changsha, Hunan province; Wuhan, Hubei province; Kunming, Yunnan province; Xi'an, Shaanxi province; Chengdu, Sichuan province; and Lhasa, Tibet. WWF CPO's principal aim is to offer solutions that will simultaneously reduce China's global impact and improve livelihoods here.

Describe how you arrived at the final design
This is an interesting process. We were watching the National Geographic Channel and eating popsicles, when the glaciers gradually melted, we realised this was a very critical connections, if we can put Popsicle stick to the performance of these threatened animals, it will correct the performance of this grave crisis.

Give some indication of how successful the outcome was in the market
This is a simple and clear solution, when the glaciers began to melt, their survival was threatened. The popsicle, this is one of the most direct means of communication. It is very easy to understand and appeals to people on all levels.