NOW OR NEVER by Leo Burnett Iberia Madrid for WWF

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NOW OR NEVER

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market Spain
Agency Leo Burnett Iberia Madrid
Creative Director Sergio Lobo
Art Director Alejandro Hernán
Copywriter Francisco Cassis
Account Supervisor Carmen Corujo
Illustrator Deja Vú Collective
Released April 2010

Credits & Description

Category: Posters
Advertiser: WWF
Product/Service: WWF
Agency: LEO BURNETT IBERIA
Date of First Appearance: Apr 1 2010 12:00AM
Entrant Company: LEO BURNETT IBERIA, Madrid, SPAIN
General Creative Director: Chacho Puebla (Leo Burnett Iberia)
Creative Director: Francisco Cassis (Leo Burnett Iberia)
Creative Director: Sergio Lobo (Leo Burnett Iberia)
Copywriter: Francisco Cassis (Leo Burnett Iberia)
Art Director: Alejandro Hernán (Leo Burnett Iberia)
Illustrator: Deja Vú Collective (Leo Burnett Iberia)
creative Advisor: Tura (Leo Burnett Iberia)
Account Director: Ricardo del Campo (Leo Burnett Iberia)
Account Supervisor: Carmen Corujo (Leo Burnett Iberia)
Media placement: Poster - Ambient/POS - April 1, 2010

Describe the challenges and key objectives
To reach a younger target without being preachy to them.

Describe the brief from the client
Get a younger target to get involved with WWF actions.

Describe how you arrived at the final design
We decided to reach the audience where they feel most comfortable and with a design created by an illustrator they would recognise and identify with, the world of comics.

Give some indication of how successful the outcome was in the market
All the comic book geeks were trying to get their hands on the posters.