WWF Design & Branding TIGER TALK by Ogilvy & Mather Gurgaon

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TIGER TALK

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market India
Agency Ogilvy & Mather Gurgaon
Executive Creative Director Ajay Gahlaut
Copywriter Jossy Raphael Ogilvy
Photographer Manoj Kumar Jain
Typographer Nitin Srivastava
Illustrator Ranga Reddy
Released March 2011

Credits & Description

Category: Advertising Typography
Advertiser: WWF INDIA
Product/Service: WWF INDIA
Agency: OGILVY & MATHER
Date of First Appearance: Mar 1 2011
Entrant Company: OGILVY & MATHER, Gurgaon, INDIA
Executive Chairman & Creative Director, South Asia: Piyush Pandey (Ogilvy & Mather, Gurgaon)
Group President - North & East: Sanjay Thapar (Ogilvy & Mather, Gurgaon)
Executive Creative Director: Ajay Gahlaut (Ogilvy & Mather, Gurgaon)
Sr. Creative Director: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Creative Director: Jossy Raphael (Ogilvy & Mather, Gurgaon)
Client Services Director: Lavanya Anirudh (Ogilvy & Mather, Gurgaon)
Art Director: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Copywriter: Jossy Raphael (Ogilvy & Mather, Gurgaon)
Photographer: Manoj Kumar Jain
Designer: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Typographer: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Production Director: Rajesh Bhargava
Illustrator: Ranga Reddy (Ogilvy & Mather, Gurgaon)
: Jonathon George (Ogilvy & Mather, Gurgaon)
: Tanvi Bhatia (Ogilvy & Mather, Gurgaon)
National Creative Director: Abhijit Avasthi (Ogilvy & Mather, Gurgaon)
National Creative Director: Rajiv Rao (Ogilvy & Mather, Gurgaon)
Media placement: Posters - Book Shops - 01 March 2011

Describe the brief from the client
Design a poster campaign for a book: WWF-India's Tiger Talk that highlights WWF-India’s role in tiger conservation to help the organisation get more funds for the cause.

Describe the challenges and key objectives
Considering the interesting typography and photography in mind, the posters needed to look just like a page from the book

Describe how you arrived at the final design
The typography brought alive the worlds of the gritty characters. Bold black type against a yellow background with exaggerated ascenders and descenders inspired by the tiger’s stripes gave the feeling of movement on a page. The typography complemented the photography and text and gave the posters a distinct character.

Give some indication of how successful the outcome was in the market
The book was launched by Jairam Ramesh, India’s Minister of Environment and Forests at a ceremony that featured many leading public figures.
WWF-India and Indian Council for Cultural Relations (ICCR) will use the book to promote the cause by conducting Tiger Talk’s photography exhibitions in places like Addis Ababa, London and Toronto.
This venture will be taken forward by none other than The Prime Minister of India, Dr Manmohan Singh.