WWF Design & Branding TIGER TALK by Ogilvy & Mather Gurgaon

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market India
Agency Ogilvy & Mather Gurgaon
Executive Creative Director Ajay Gahlaut
Art Director Jonathan George, Tanvi Bhatia
Copywriter Jossy Raphael Ogilvy
Photographer Manoj Kumar Jain
Typographer Nitin Srivastava
Illustrator Ibrahim Shaikh, Bhupender Arora, Ranga Reddy
Released March 2011

Credits & Description

Category: Design Typography
Advertiser: WWF INDIA
Product/Service: WWF INDIA
Date of First Appearance: Mar 1 2011
Entrant Company: OGILVY & MATHER, Gurgaon, INDIA
Executive Chairman & Creative Director, South Asia: Piyush Pandey (Ogilvy & Mather, Gurgaon)
Group President - North & East: Sanjay Thapar (Ogilvy & Mather, Gurgaon)
Executive Creative Director: Ajay Gahlaut (Ogilvy & Mather, Gurgaon)
Sr. Creative Director: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Creative Director: Jossy Raphael (Ogilvy & Mather, Gurgaon)
Client Services Director: Lavanya Anirudh (Ogilvy & Mather, Gurgaon)
Art Director: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Copywriter: Jossy Raphael (Ogilvy & Mather, Gurgaon)
Photographer: Manoj Kumar Jain
Designer: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Typographer: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Production Director: Rajesh Bhargava
Illustrator: Ranga Reddy (Ogilvy & Mather, Gurgaon)
Art Director: Jonathan George (Ogilvy & Mather, Gurgaon)
Art Director: Tanvi Bhatia (Ogilvy & Mather, Gurgaon)
National Creative Director: Abhijit Avasthi (Ogilvy & Mather, Gurgaon)
National Creative Director: Rajiv Rao (Ogilvy & Mather, Gurgaon)
Production Manager: Anand Kumar (Ogilvy & Mather, Gurgaon)
Illustrator: Bhupender Arora (Ogilvy & Mather, Gurgaon)
Illustrator: Ibrahim Shaikh (Ogilvy & Mather, Gurgaon)
Media placement: Book - Government Ministries & Book Shops - 01 March 2011

Describe the brief from the client
Design a book that highlights WWF-India’s role in tiger conservation to help the organisation get more funds for the cause.

Describe the challenges and key objectives
When it comes to 'Save the Tiger', numerous attempts have been made by various organisations. Not to mention, a number of books too. The challenge here was to put the real people who work for the cause behind the scenes in the limelight. In the process, produce a work of art on tiger that has never been seen before in this already cluttered space.

Describe how you arrived at the final design
The typography brought alive the worlds of the gritty characters. Bold black type against a yellow background with exaggerated ascenders and descenders inspired by the tiger’s stripes gave the feeling of movement on a page. The typography complemented the photography and text and gave the book a distinct character.

Give some indication of how successful the outcome was in the market
The book was launched by Jairam Ramesh, India’s Minister of Environment and Forests at a ceremony that featured many leading public figures.
WWF-India and Indian Council for Cultural Relations (ICCR) will use the book to promote the cause by conducting Tiger Talk’s photography exhibitions in places like Addis Ababa, London and Toronto.
This venture will be taken forward by none other than The Prime Minister of India, Dr Manmohan Singh.