TIGER TALK by Ogilvy & Mather Gurgaon for WWF

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TIGER TALK

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market India
Agency Ogilvy & Mather Gurgaon
Executive Creative Director Ajay Gahlaut
Copywriter Jossy Raphael Ogilvy
Photographer Manoj Kumar Jain
Typographer Nitin Srivastava
Illustrator Ibrahim Shaikh, Bhupender Arora, Ranga Reddy
Released March 2011

Credits & Description

Category: Design Photography
Advertiser: WWF INDIA
Product/Service: WWF INDIA
Agency: OGILVY & MATHER
Date of First Appearance: Mar 1 2011
Entrant Company: OGILVY & MATHER, Gurgaon, INDIA
Executive Chairman & Creative Director, South Asia: Piyush Pandey (Ogilvy & Mather, Gurgaon)
Group President - North & East: Sanjay Thapar (Ogilvy & Mather, Gurgaon)
Executive Creative Director: Ajay Gahlaut (Ogilvy & Mather, Gurgaon)
Sr. Creative Director: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Creative Director: Jossy Raphael (Ogilvy & Mather, Gurgaon)
Client Services Director: Lavanya Anirudh (Ogilvy & Mather, Gurgaon)
Art Director: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Copywriter: Jossy Raphael (Ogilvy & Mather, Gurgaon)
Photographer: Manoj Kumar Jain
Designer: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Typographer: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Production Director: Rajesh Bhargava
Illustrator: Ranga Reddy (Ogilvy & Mather, Gurgaon)
: Jonathan George (Ogilvy & Mather, Gurgaon)
: Tanvi Bhatia (Ogilvy & Mather, Gurgaon)
National Creative Director: Abhijit Avasthi (Ogilvy & Mather, Gurgaon)
National Creative Director: Rajiv Rao (Ogilvy & Mather, Gurgaon)
Production Manager: Anand Kumar (Ogilvy & Mather, Gurgaon)
Illustrator: Bhupender Arora (Ogilvy & Mather, Gurgaon)
Illustrator: Ibrahim Shaikh (Ogilvy & Mather, Gurgaon)
Media placement: Book - Government Ministries & Book Shops - 01 March 2011

Describe the brief from the client
Design a book that highlights WWF-India’s role in tiger conservation to help the organisation get more funds for the cause.

Describe the challenges and key objectives
To click photographs of tigers and the people who work for their cause in tiger sanctuaries across India. The photographer had to negotiate difficult terrain in dense jungles.

Describe how you arrived at the final design
Tiger Talk, WWF-India’s book, looks at tigers through the eyes of the people who truly love them. It photographs characters and their environments, starkly in black and white. They tell the stories in an evocative and memorable manner.
The photographer travelled to tiger reserves across India covering Periyar (Kerala), Mudumalai (Tamil Nadu), Kanha (Madhya Pradesh), Kaziranga (Assam), Corbett (Uttranchal) and Sunderbans (West Bengal), braving difficult terrain, inclement weather and the odd tiger.

Give some indication of how successful the outcome was in the market
The book was launched by Jairam Ramesh, India’s Minister of Environment and Forests at a ceremony that featured many leading public figures.
WWF-India and Indian Council for Cultural Relations (ICCR) will use the book to promote the cause by conducting Tiger Talk’s photography exhibitions in places like Addis Ababa, London and Toronto.
This venture will be taken forward by none other than The Prime Minister of India, Dr Manmohan Singh.