WWF Design & Branding WE ALL ARE CONNECTED by Ogilvy & Mather Mexico

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market Mexico
Agency Ogilvy & Mather Mexico
Art Director Fernando Carrera, Victor Alvarado
Released February 2011

Credits & Description

Category: Logo Design
Advertiser: WWF
Product/Service: WWF
Date of First Appearance: Feb 9 2011
Entry URL: http://www.wwf.org.mx/conectados
Vice President/Creative Services Director: José Montalvo (Ogilvy México)
General Creative Director: Miguel Angel Ruiz (Ogilvy México)
Creative Director: Fernando Carrera (Ogilvy México)
Creative Director: Victor Alvarado (Ogilvy México)
Copywriter: Fernando Carrera (Ogilvy México)
Copywriter: Victor Alvarado (Ogilvy México)
Art Director: Fernando Carrera (Ogilvy México)
Art Director: Victor Alvarado (Ogilvy México)
Corporate Communications Coordinator: Jatziri Pérez (WWF)
Client Supervisor: MIra-Bai Simón (WWF)
Media placement: Corporate Business Card - Office - 1-March-2011
Media placement: Corporate Sheet - Office - 1-March-2011
Media placement: Corporate Envelope - Office - 1-March-2011
Media placement: Corporate Personal Block - Office - 1-March-2011

Describe the brief from the client
To create a positive and inspiring concept that engages consumers with the philosophy of WWF.

Describe the challenges and key objectives
To create a campaign to communicate WWF´s position on the climate change issue we are living nowadays.

Describe how you arrived at the final design
We found a graphic way to represent the relationship between us and the environment.

Give some indication of how successful the outcome was in the market
WWF´s website traffic increased 15% from February to March. The campaign has over 150,000 mentions on social media, blogs and world press.