WWF Design & Branding WE ALL ARE CONNECTED by Ogilvy & Mather Mexico

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market Mexico
Agency Ogilvy & Mather Mexico
Copywriter Fernando Carrera, Victor Alvarado
Released February 2011

Credits & Description

Category: Posters
Advertiser: WWF
Product/Service: WWF
Date of First Appearance: Feb 9 2011
VP and Creative Services Director: José Montalvo (Ogilvy México)
General Creative Director: Miguel Angel Ruiz (Ogilvy México)
Creative Director: Fernando Carrera (Ogilvy México)
Creative Director: Victor Alvarado (Ogilvy México)
Art Director: Fernando Carrera (Ogilvy México)
Art Director: Victor Alvarado (Ogilvy México)
Copywriter: Fernando Carrera (Ogilvy México)
Copywriter: Victor Alvarado (Ogilvy México)
Corporate Communications Coordinator: Jatziri Pérez (WWF)
Client Supervisor: MIra-Bai Simón (WWF)
Media placement: Poster - Private Institution - 9-February-2011
Media placement: Television - Internet - 9-February-2011

Describe the brief from the client
To make people understand that every thing is connected on this
planet. The earth, the trees, the animals and the 6,000 million human beings
living on it.

Describe the challenges and key objectives
We are all responsible for any disruption in the thin line that connects us all.
If we are not careful, we could create a disaster for everyone and everything in
our fragile ecosystem.
We are all connected. WWF for a living Planet.

Describe how you arrived at the final design
The idea behind the design is to reflect the beauty in the balance of the nature, in a simple and inspiring way.

Give some indication of how successful the outcome was in the market
The campaign has Top Tweeted mention in twitter, and it appeared on most of the main advertising blogs and sites.