WWF Design & Branding YOU SAVE ONE, YOU SAVE MORE THAN ONE by Ogilvy & Mather Gurgaon

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market India
Agency Ogilvy & Mather Gurgaon
Creative Director Nitin Srivastava, Shailender Mahajan, Jossy Raphael Ogilvy
Art Director Sheehij Kaul
Copywriter Ajay Gahlaut, Suparv Chotmarda
Typographer Sheehij Kaul
Released November 2010

Credits & Description

Category: Illustration
Advertiser: WWF INDIA
Product/Service: WWF INDIA
Date of First Appearance: Nov 1 2010
Entrant Company: OGILVY & MATHER, Gurgaon, INDIA
Executive Chairman & Creative Director, South Asia: Piyush Pandey (Ogilvy & Mather, Gurgaon)
Executive Creative Director: Ajay Gahlaut (Ogilvy & Mather, Gurgaon)
Creative Director: Shailender Mahajan (Ogilvy & Mather, Gurgaon)
Creative Director: Jossy Raphael (Ogilvy & Mather, Gurgaon)
Creative Director: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Copywriter: Ajay Gahlaut (Ogilvy & Mather, Gurgaon)
Copywriter: Suparv Chotmarda (Ogilvy & Mather, Gurgaon)
Art Director: Sheehij Kaul (Ogilvy & Mather, Gurgaon)
Typographer: Sheehij Kaul (Ogilvy & Mather, Gurgaon)
Account Manager: Lavanya Anirudh (Ogilvy & Mather, Gurgaon)
: Vimal Singh (Ogilvy & Mather, Gurgaon)
Media placement: Poster - Office Complexes & College Campuses - 1 November 2010
Describe the brief from the client
WWF India wanted to generate awareness amongst people about saving endangered animals in India.
Describe the challenges and key objectives
The objective of the campaign was to highlight the fact that helping one species will automatically help another. The challenge was to demonstrate this fact in an interesting way.
Describe how you arrived at the final design
In order to communicate our message, we created illusions by play of positive and negative space, effectively demonstrating the delicate link between two species, so much so that one would almost miss it.
Give some indication of how successful the outcome was in the market
The campaign ran for a month and was hugely appreciated by one and all.