Xavier Design & Branding XAVIER by Neumeister


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Industry Wine & Champagne
Media Design & Branding
Market Sweden
Agency Neumeister
Creative Director Peter Neumeister
Designer Per Torell
Released August 2011

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: XAVIER
Product/Service: XAVIER
Creative Director: Peter Neumeister (Neumeister Strategic Design)
Production Manager: Emma Anderbygd (Neumeister Strategic Design)
Designer: Per Torell (Neumeister Strategic Design)
Final Art: Nico Paredes (Neumeister Strategic Design)
Media placement: Bottle - Systembolaget (The Swedish distributor of alcohol) - 15 August 2011

Describe the brief from the client
Xavier Vignon is a world-class consultant oenologist who works for many of the leading estates of the southern Rhône. He is known for creating wines of a truly unique character. But somehow that distinctive styling didn’t come across on the labels. Neumeister was contacted.

Describe the challenges and key objectives
The challenge was to respect and stay true to the high quality along with creating a bold and striking design.

Describe how you arrived at the final design
It is that unique character of every bottle that really caught our interest. If the wine has such a personal expression, let us also show that on every cuvee. We made the bottles really exceptional, one of a kind, using defining features: without ever losing that high quality wine ambience.

Give some indication of how successful the outcome was in the market
Released fall 2011. Result in sales and media so far: very positive.