LET IT BLEND by Perfil 252 for Xitam

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LET IT BLEND

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Industry Publishing, streaming & media
Media Design & Branding
Market Brazil
Agency Perfil 252
Creative Director Márcia Lima
Copywriter Márcia Lima
Illustrator Waldemar França E Diego Limberti
Released January 2011

Credits & Description

Category: Posters
Advertiser: XITAM
Product/Service: MUSIC BAND
Agency: PERFIL 252
Creative Director: Waldemar França (Perfil252)
Creative Director: Márcia Lima (Perfil252)
Art Director: Waldemar França (Perfil252)
Copywriter: Márcia Lima (Perfil252)
Illustrator: Waldemar França (Perfil252)
Media placement: Poster 1 - Bars, Night Clubs, Universities, Highschools, Construction Site Fencings - 01/10/2011
Media placement: Poster 2 - Bars, Night Clubs, Universities, Highschools, Construction Site Fencings - 01/10/2011

Describe the brief from the client
The challenge was to launch a completely unknown indie rock band in Belo Horizonte, Brazil’s capital with 3m inhabitants. As most bands who are just starting their careers, the band had little resources to promote themselves, but needed to raise their awareness in the music industry.

Describe the challenges and key objectives
The band’s work gathers the musical references of each band member, a miscellany of ideas and sounds. Starting from this mix principle, we asked each one of the musicians to collect significant images to them on the internet, anything that drawn attention and recollected a memory. The process took 6 months, the same time it took to record the album.

Describe how you arrived at the final design
With the raw material, we put it all in a ‘pixel blender’. That resulted in 2 illustrations, each one with a different way of looking at the world and absorbing what the environment has to offer. Each small part in the picture brings a different story: the spectator is invited to a contemplative experience of true aesthetic entropy.

Give some indication of how successful the outcome was in the market
Even lacking resources and with a relatively unknown sound, the band is already recognised as avant-garde. The irreverent visual identity united with the band’s rock 'n' roll generated spontaneous media exposure and also built anticipation for the album.