Yello Strom Design & Branding YELLO ADVENT CALENDAR by Proximity Germany

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Industry Energy & Water Utilities
Media Design & Branding
Market Germany
Agency Proximity Germany
Executive Creative Director Carsten Bolk
Art Director Jake Shaw
Copywriter Florian Birkner
Photographer Denis Ignatov
Released November 2010

Credits & Description

Category: Calendars
Advertiser: YELLO STROM
Product/Service: ENERGY PROVIDER
Date of First Appearance: Dec 1 2010
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY
Chief Creative Officer: Christian Mommertz (BBDO Proximity)
Chief Creative Officer: Sebastian Hardieck (BBDO Proximity)
Chief Creative Officer: Wolfgang Schneider (BBDO Germany)
Executive Creative Director: Carsten Bolk (BBDO Proximity)
Copywriter: Florian Birkner (BBDO Proximity)
Art Director: Jake Shaw (BBDO Proximity)
Junior Art Director: Milena Hirschochs (BBDO Proximity)
Chief Strategy Officer: Rolf Gilgen (BBDO Proximity)
Agency Producer: Bernhard Burg (BBDO Proximity)
Managing Director: Dirk Bittermann (BBDO Proximity)
Account Director: Liselotte Schwenkert (BBDO Proximity)
Account Executive: Katrin Spiegel (BBDO Proximity)
Photographer: Denis Ignatov
Media placement: Advent Calendar - Yello Strom Entrance Hall - 01.12.2010
Describe the brief from the client
Yello Electric needed something eye catching for their headquarters at Christmas time, which needed to fit perfectly to the brand.
Describe the challenges and key objectives
Because Yello Electric is the only name in cheap electricity, we had to create an object which says exactly that.
Describe how you arrived at the final design
We were looking for something eye catching, that also fitted to the brand perfectly. So we designed a big, 24 sockets long “advent calendar plug bar”. Instead of cheap chocolate, people could enjoy cheap electricity behind every door.
Give some indication of how successful the outcome was in the market
Many visitors used the Yello advent calendar to charge their laptops and cell phones. We also received lots of positive reactions and generated more understanding of the brand by clients and employees.