FOLD-OUT YOGA CARDS by J. Walter Thompson Delhi for Atul Sharma

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FOLD-OUT YOGA CARDS

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Industry Stationery
Media Design & Branding
Market India
Agency J. Walter Thompson Delhi
Executive Creative Director Elvis Sequeira
Creative Director Sabuj Sengupta
Photographer Jasmer Singh
Illustrator Prasanth G
Released July 2009

Credits & Description

Category: Stationery
Advertiser: ATUL SHARMA
Product/Service: YOGA TRAINER
Agency: JWT INDIA
Date of First Appearance: Jul 3 2009 12:00AM
Entrant Company: JWT INDIA, Mumbai, INDIA
Creative Director: Prasanth G (JWT)
Art Director: Prasanth G (JWT)
Designer: Prasanth G (JWT)
Illustrator: Prasanth G (JWT)
Writer: Prasanth G (JWT)
Writer: Auryndom Bose (JWT)
Creative Director: Sabuj Sengupta (JWT)
Photographer: Jasmer Singh
Executive Creative Director: Elvis Sequeira (JWT)
Media placement: Business Cards - Hand Delivery, Direct Mailing - 03-07-2009

Describe the challenges and key objectives
In the past few years in New Delhi, Yoga trainers have mushroomed all over the city. Our task was to help Atul Sharma stand-out among them and position him as a yoga trainer who makes yoga simpler for the people. We had to come up with a cost effective idea as the budget was very little.

Describe the brief from the client
The brief to the agency was to position Atul Sharma as a yoga trainer who makes yoga simpler for the people.

Describe how you arrived at the final design
As there was no significant budget for the communication,we came up with a cost effective Yoga card campaign. While one side of the card gives information about the Yoga Trainer, the other side acted as a self demonstration of a particular yoga posture, which one can actually make and see. Hence we were able to communicate the core idea that Atul Sharma is a yoga trainer who makes yoga simpler for the people.

Give some indication of how successful the outcome was in the market
We distributed these cards to Potential clients and the existing ones. And the Yoga card campaign has become an instant hit among people as they tried making yoga postures with the cards. Atul Sharma still receives calls and enquiries from his potential clients till date.