ECO BAG CALENDAR 2010 by Yomiko Advertising for Yomiko Advertising

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ECO BAG CALENDAR 2010

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Japan
Agency Yomiko Advertising
Creative Director Shinsuke Nakamura
Art Director Yosuke Takada
Released November 2009

Credits & Description

Category: Calendars
Advertiser: YOMIKO ADVERTISING
Product/Service: ADVERTISING AGENCY
Agency: YOMIKO ADVERTISING
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: YOMIKO ADVERTISING, Tokyo, JAPAN
Creative Director: Shinsuke Nakamura (Yomiko Advertising Inc.)
Art Director: Yosuke Takada (Yomiko Advertising Inc.)
Planner: Tsuyoshi Fujita (Yomiko Advertising Inc.)
Planner: Kenichi Miyazaki (Yomiko Advertising Inc.)
Media placement: Calendar - Employee Use - 1 December 2009

Describe the challenges and key objectives
The design of the calendar must be related to recent ecology problems. The calendar must be reusable and not disposable. An out of the box design, that is far from a stereotype calendar.

Describe the brief from the client

To design an advertising agency’s calendar that can be strongly remembered by all people, especially clients. The design of the product must reflect current topics such as ecology.

Describe how you arrived at the final design
We tried to make a visual impact that will be remembered by everyone, and came up with a fun idea of “bags that are calendar, hanged on the wall for a whole year.” This calendar is also 100% reusable as bags and will be carried everywhere (which will be a nice advertisement for us.)

Give some indication of how successful the outcome was in the market
Large numbers of calendar were ordered by our usual clients and their family. Stronger bonding with our usual clients. The calendar hanged at our usual clients buildings, brought new business chances and new clients to the advertising agency. Won a prize at one of the biggest calendar designing competition in Japan.