Yomiko Advertising Design & Branding UMAREKAWARI CALENDAR by Yomiko Advertising

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UMAREKAWARI CALENDAR

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Japan
Agency Yomiko Advertising
Creative Director Shinji Ito
Copywriter Ai Shibata
Released December 2010

Credits & Description

Category: Calendars
Advertiser: YOMIKO ADVERTISING
Product/Service: ADVERTISING AGENCY
Agency: YOMIKO ADVERTISING
Date of First Appearance: Dec 3 2010
Entrant Company: YOMIKO ADVERTISING, Tokyo, JAPAN
Creative Director: Shinji Ito (YOMIKO Advertising Inc.)
Copywriter: Ai Shibata (YOMIKO Advertising Inc.)
Art Director,Designer: Hiroyuki Suzuki (YOMIKO Advertising Inc.)
Art Director,Designer: Yuhki Ohtake (YOMIKO Advertising Inc.)
Media placement: Calendar - Employee Use - 03 Dec 2010

Describe the brief from the client

To design an advertising agency’s calendar that can be strongly remembered by all people, especially clients. The design of the product must reflect current topics such as ecology.

Describe the challenges and key objectives
UMAREKAWARI CALENDAR
Umarekawari means “rebirth” or “reincarnation”.

Describe how you arrived at the final design
Unexpected materials have been reborn as paper. Items that have fulfilled a one-time purpose and ended their service life. Scraps and byproducts from the manufacturing process of some product. The collection of these things that would typically be thrown away and their rebirth as paper are what this calendar is all about. While these raw materials have taken on the new role and form of paper, their essence lives on in its texture and character in the paper. Every month the material changes. See and touch the look and texture of various types of paper. Please reach out and experience the essential materials.

Give some indication of how successful the outcome was in the market
The people who saw the calendar felt wonderful.