Yoshihiko Ueda Design & Branding YOSHIHIKO UEDA by MOUNT, Mountainview

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Industry Photo Development
Media Design & Branding
Market Japan
Agency MOUNT
Agency Mountainview
Creative Director Jeong-Ho Im
Art Director Jeong-Ho Im
Designer Jeong-Ho Im
Released January 2011

Credits & Description

Category: Online Digital Design
Agency: MOUNT
Date of First Appearance: Jan 1 2011
Entrant Company: MOUNT, Tokyo, JAPAN
Entry URL: http://award.mount.jp/2011/yoshihikoueda/en.html
Creative Director/Art Director/Designer/Planner: Jeong-ho Im (mount)
Planner: Takeshiro Umetsu (mount)
Interaction Planner/Technical Director/Developer/Sound Designer/Planner: Hidekazu Hayashi (mount)
Media placement: design - office - 1 July 2010, 4 January 2010

Describe the brief from the client
The portfolio site of Mr. Yoshihiko Ueda, the photographer.

Describe the challenges and key objectives
We created this site not as a website of photography or advertising images.
but as a website of "Yoshihiko Ueda" himself.
This concept is carried consistently throughout the whole website, starting from the top page.

Describe how you arrived at the final design
Ueda's photographic works occupies most of the web page.
The title of each piece is not displayed in the list so the photos will appear to be one "piece(Yoshihiko Ueda)" as a whole.

The web site consists of two main bodies: "Portfolio" and "Information"
Navigation components are narrowed down as far as possible to highlight the logotype of "YOSHIHIKO UEDA" at a glance.

The side effects in various scenes within the site, use sounds of Ueda working with his cameras and equipment.

Give some indication of how successful the outcome was in the market
The site is designed to help the audience concentrate on the contents
when browsing the photos or reading the information.