You On Demand Design & Branding YOU ON DEMAND POSTERS by Red Peak

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YOU ON DEMAND POSTERS

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market United States
Agency Red Peak
Designer Jodie Wightman
Illustrator Dan Stiles
Released September 2011

Credits & Description

Category: Posters
Advertiser: YOU ON DEMAND
Product/Service: YOU ON DEMAND COMING SOON MOVIE CONTENT
Agency: RED PEAK
Chief Creative Officer: Stewart Devlin (Red Peak)
Designer: Jodie Wightman (Red Peak)
Illustrator: Dan Stiles
Account Director: Liz Solomon (Red Peak)
Media placement: Posters - Jinan & Cixi, China - 1 September 2011

Describe the brief from the client
To create a poster campaign to drive awareness for the first ever pay-per-view TV network in China that also delivers Hollywood content.

Describe the challenges and key objectives
YOU on Demand is the first national pay-per-view and Video on Demand channel in China. As a completely new service and unknown brand, promotional materials were needed to generate interest in the channel before its launch.

Describe how you arrived at the final design
We commissioned Dan Stiles to illustrate teaser posters in the same graphic style as the new YOU on Demand logo. The result was a series of posters depicting the simple joy of watching Hollywood movies from the comfort of your home.

Give some indication of how successful the outcome was in the market
You on Demand has successfully launched the first ever pay-per-view TV network in China.