You On Demand Design & Branding YOU ON DEMAND STATIONARY by Red Peak

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market United States
Agency Red Peak
Designer Jodie Wightman
Released September 2011

Credits & Description

Category: Logo Design
Advertiser: YOU ON DEMAND
Product/Service: TV NETWORK
Agency: RED PEAK
Chief Creative Officer: Stewart Devlin (Red Peak)
Designer: Jodie Wightman (Red Peak)
Account Director: Liz Solomon (Red Peak)
Media placement: Stationary - All correspondence - 1 September 2011

Describe the brief from the client
To create a You On Demand stationery to be used internally and externally with prospective customers and partners which would reinforce the brand within the company.

Describe the challenges and key objectives
The objective was to carry the You On Demand brand identity in all modes of communication, externally and internally.

Describe how you arrived at the final design
In order to portray the brand’s personality, we decided to feature an animated wink in the logo of the letterhead. This was accomplished by applying a sticker of the logo onto the stationery after letter printing.

Give some indication of how successful the outcome was in the market
You on Demand has successfully launched the first ever pay-per-view TV network in China. Their stationary is used daily for both internal and external communication.