RAT by NEW DESIGN for Young Lions Brazil

Category: Illustration
Advertiser: YOUNG LIONS BRAZIL - MINAS GERAIS
Product/Service: YOUNG LIONS COMPETITION
Agency: NEW DESIGN
Art Director: Francis Alan (New Design)
Illustrator: Francis Alan (New Design)
Copywriter: Juliana Uchôa (New Design)
Creative Director: Juliana Uchôa (New Design)
Media placement: Poster - Advertising Agencies And Colleges. - 22 Feb 2012- 22 March 2012

Describe the brief from the client
To create some posters to the Young Lions Competition campaign.

Describe the challenges and key objectives
The main challenge was create some attractive posters with no budget to show the importance of the Young Lions competition to the young creatives career and stimulate young creatives to submit their work in the Young Lions competition.

Describe how you arrived at the final design
We decided to show competition situations in a fun and playful way with small animals winning the game. We did that with coloured and interesting drawings.

Give some indication of how successful the outcome was in the market
The Young Lions competition in Minas Gerais state was a success. A lot of young creatives submitted their work in the first year of Young Lions competition in the city.