PALMFACE - THE NEW TYPEFACE by Creativeland Asia for YOUNGCREATIVE.ORG

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PALMFACE - THE NEW TYPEFACE

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Industry Website
Media Design & Branding
Market India
Agency Creativeland Asia
Executive Creative Director Vikram Gaikwad
Creative Director Anu Joseph
Art Director Devdutt Manjrekar
Copywriter R.venkatraman
Released February 2010

Credits & Description

Category: Typography
Advertiser: YOUNGCREATIVE.ORG
Product/Service: YOUNGCREATIVE.ORG
Agency: CREATIVELAND ASIA
Date of First Appearance: Feb 10 2010 12:00AM
Entrant Company: CREATIVELAND ASIA, Mumbai , INDIA
Chief Creative Officer: Sajan Raj Kurup (Creativeland Asia)
Executive Creative Director: Vikram Gaikwad (Creativeland Asia)
Creative Director: Anu Joseph (Creativeland Asia)
Art Director: Devdutt Manjrekar (Creativeland Asia)
Copywriter: R.Venkatraman (Creativeland Asia)
Advertiser's Supervisor: Gauri Poswal (Youngcreative.org)
Media placement: Identity - Website, Stationery And T-Shirts - 01-04-2010

Describe the challenges and key objectives
The challenge was to create a logo that explained the idea of Youngcreative.org being the platform for young creative individuals to come together.

Describe the brief from the client
To create a logo unit for Youngcreative.org, an organisation that brings young creative people together to exchange ideas with other young creatives, showcase their work, collaborate with other creatives and connect with creative professionals.

Describe how you arrived at the final design
The design idea was to create a logo that had a sense of collective effort in it. We asked people from all walks of life, picked out at random to come and make handprints with paint on a canvas. These handprints were painstakingly made to look like an alphabet by carefully taking off the unneeded bits from every handprint. Thus was born the Hand Print Typeface that helped create an unique, organic, unusual and cool-looking logo.

Give some indication of how successful the outcome was in the market
The logo helped create an identity for youngcreative.org instantly where there was none. YCO became known amongst colleges and amongst youngsters. In just 3 months, 600 members registered to become a part of Youngcreative.org.