Zeeg Sound Production Design & Branding HOW TO MAKE A SOUND by DDB Sao Paulo

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HOW TO MAKE A SOUND

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Marco Versolato, Jaques Lewkowicz
Creative Director Guilherme Jahara, Marcio Ribas, Luciano Lincoln, Wilson Mateos
Art Director Rafael Voltolino, Fernando Pereira
Copywriter Ricardo Salgado
Released September 2011

Credits & Description

Category: Self Promotion
Advertiser: ZEEG SOUND PRODUCTION
Product/Service: ZEED SOUND PRODUCTION
Agency: DDB BRASIL
Chief Creative Officer: Sergio Valente (Ddb Brasil)
Executive Creative Director: Marco Versolato (Ddb Brasil)
Creative Director: Wilson Mateos (Ddb Brasil)
Creative Director: Luciano Lincoln (Ddb Brasil)
Creative Director: Guilherme Jahara (Ddb Brasil)
Copywriter: Ricardo Salgado (Ddb Brasil)
Art Director: Fernando Pereira (Ddb Brasil)
Art Director: Rafael Voltolino (Ddb Brasil)
Media placement: Direct Mail - Direct Mail - 26/03/2012

Describe the brief from the client
Our briefing was to market Zeeg directly to people who choose sound producers: Creative Directors. However, the project budget was very low.

Describe the challenges and key objectives
The main challenge was to find a different and interesting idea, which could please an audience who had both high demands and little money.

Describe how you arrived at the final design
After coming up with an interesting concept, we worked on how to make the idea visually attractive, practical, and with a modern design. And we could not forget the limited budget. After several trials, we believe we have found a different design, which can sell the concept of the campaign and, more important, our client’s brand.

Give some indication of how successful the outcome was in the market
The campaign was extremely significant to the client. The suitcases had a low production cost and were sent to several agencies in Sao Paulo. Right after the action, Zeeg demands increased over 50%, and the company closed 30% more deals than in the months prior to the campaign.