Zoologischer Garten Koln Design & Branding THIS IS THE ANT by Preuss Und Preuss Germany

THIS IS THE ANT

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Industry Zoos
Media Design & Branding
Market Germany
Agency Preuss Und Preuss Germany
Art Director Zuzana Havelcova, Felicitas Haas
Copywriter Enno Wöhler
Account Supervisor Nina Preuss
Released January 2012

Credits & Description

Category: Advertising Typography
Advertiser: ZOOLOGISCHER GARTEN KÖLN
Product/Service: KÖLNER ZOO
Agency: PREUSS UND PREUSS
Chief Executive Officer / Creative Director: Michael Preuss (Preuss Und Preuss Gmbh)
Art Director: Felicitas Haas /Zuzana Havelcova (Preuss Und Preuss Gmbh)
Copywriter: Enno Wöhler (Preuss Und Preuss Gmbh)
Typography: Felicitas Haas (Preuss Und Preuss Gmbh)
Account Supervisor: Nina Preuss (Preuss Und Preuss Gmbh)
Head Of Marketing: Annett Dornbusch (Zoologischer Garten Köln Ag)
Media placement: Outdoor - Billboards around Cologne - 25.01.2012
Media placement: Posters - LCD screens and A1 posters around the Zoo - 25.01.2012
Media placement: Print - Ads in several family publications such as Libelle, Känguru and KingKalli - 25.01.2012

Describe the brief from the client
An image which generates anticipation and interest ahead of 'the great anteater', the new highlight of the Cologne Zoo, moving into his new home.

Describe the challenges and key objectives
The anteater's favourite dish, 'ants', tell how they really feel towards the newly elected citizen of Cologne.

Describe how you arrived at the final design
Ants, which on the ad, form an ant-street font spelling 'what-the-fuck' words.

Give some indication of how successful the outcome was in the market
The people loved the ads and regularly asked the Cologne Zoo for posters of the campaign.