Ammar DM, Case study Ammar: Hot Moms by Ogilvy & Mather Buenos Aires

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Ammar: Hot Moms

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Industry Public awareness
Media Direct marketing, Case study
Market Argentina
Agency Ogilvy & Mather Buenos Aires
Illustrator Diego Grandi
Released March 2012

Credits & Description

The Problem: Ammar is a non-profit organisation dedicated to protect the rights and the health of women working in Argentina's sex industry. The only problem is that in Argentina there's no law to regulate their work.

The Solution: Knowing the fact that the 93% of sexual workers are also mothers, we used the typical cads used by them to illegally advertise themselves on the streets to show that sexual workers deserve to have the same rights as anyone else.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Art Directors: Tomás Gianelli, Max Elbo
Copywriters: Max Elbo, Tomás Gianelli
Illustrator: Diego Grandi