Amnesty International DM, Case study Anti-abuse doll by Kausa Centralcreativa, Publicitaria Nasta Ogilvy Paraguay

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Anti-abuse doll

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Industry Charities, Foundations, Volunteers, Human Rights
Media Direct marketing, Case study
Market Paraguay
Agency Kausa Centralcreativa
Agency Publicitaria Nasta Ogilvy Paraguay
Creative Director Alberth Cabrera
Art Director Arturo Avalos
Photographer Marco Bogarin
Released August 2016

Credits & Description

Brand: Amnesty International
Media: DM
Category: Public Interest, NGO
Agency: Kausa
Geo: Paraguay
Advertising Agency: Kausa Havas, Asunción, Paraguay
General Creative Director: Alberth Cabrera
Creative Directors: Alberth Cabrera, Jerónimo Salleras
Art Director: Arturo Ávalos
Copywriters: Francisco Galarce, Adriana Mongelós
Illustrators: Dario Martínez, Gastón Cortesi, Francisco Martínez
Photographer: Marco Bogarín
Accounts: Laura Flor, Pamela Hicketier, Lucía Cipolla, Cris Valente
Director: Tamara Canuto
Account Executive: Fernando Benitez
Planner: Fernando Bonanni
Published: August 2016
In Paraguay, sexual abuse is a silent threat. Every week new cases appear in the media. But most of them are never reported. So we decided to focus on prevention through education. To create awareness among our kids,Kausa Havas, Paraguay created Arami and Amaru, World´s first anti abuse dolls. A toy that tells kids which parts of their body are private through an electronic device placed inside them. A social campaign byAmnesty International Paraguay and Laboratorios Díaz Gill, with the support of Unicef and the Education and Culture Ministry of Paraguay.