Beate Uhse DM, Case study Beate Uhse: Face bra by Interone Germany

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Beate Uhse: Face bra

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Industry TV Channels/Radio Stations and Programmes
Media Direct marketing, Case study
Market Germany
Agency Interone Germany
Executive Creative Director Thomas Pakull, Marco Mehrwald
Creative Director Gunnar Immisch, Stefan Wurster
Copywriter Tobias Schwarz
Released July 2012

Credits & Description

Category: Promotional Item Design
Advertiser: BEATE UHSE
Executive Creative Director: Marco Mehrwald (Interone)
Executive Creative Director: Thomas Pakull (Interone)
Creative Director: Gunnar Immisch (Interone)
Creative Director: Stefan Wurster (Interone)
Senior Art Director: Christopher Grouls (Interone)
Copywriter: Tobias Schwarz (Interone)
Director Print Production: Jens Pastyrik (Interone)
Account Director: Katharina Aschauer (Interone)
Account Manager: Laura Eder (Interone)
Media placement: Invitation To "Salon International De La Lingerie” In Paris (21.01.12) - 100 Mailings To Selected Business Partners - 10.12.2011

Describe the brief from the client
Our client Beate Uhse AG, the European market leader in selling sex toys, lingerie and erotic clothing, asked us to implement an invitation for selected business clients to the ‘Salon International de la Lingerie’ in Paris.

Describe the challenges and key objectives
Since most of the invitees had had tiring journeys by train and plane, we wanted to send them something useful to make their trip, and the overnight hotel stay, more pleasant.

Describe how you arrived at the final design
We chose the top-selling product from the Beate Uhse lingerie: the lace bra, and simply turned it into a ‘face bra’ – the first sleeping mask with a guarantee for sweet dreams.

Give some indication of how successful the outcome was in the market
That way we didn’t only entertain the Business Partners with a useful and attention grabbing gift but also other passengers. In addition, we created a quite funny ‘talkabout’ amongst our guests. Some business partners ordered even further face bras for their colleagues back home.