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Industry Culture, Leisure & Sport
Media Direct marketing, Case study
Market Japan
Agency Dentsu Kansai
Copywriter Kei Suzuki
Creative Director Shinichiro Morikawa
Art Director Ai Ishimatsu
Released February 2010

Awards

Cannes Lions 2012
Media Lions Best Use of Print Bronze
Spikes Asia 2011
Promo & Activation Use of Media Bronze
Full credits & Awards list & Comments »»