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Industry Culture, Leisure & Sport
Media Direct marketing, Case study
Market Japan
Agency Dentsu Kansai
Copywriter Kei Suzuki
Creative Director Shinichiro Morikawa
Art Director Ai Ishimatsu
Released February 2010

Awards

Cannes Lions 2012
Media Lions Best Use of Print Bronze

Credits & Description

The Direct marketing titled LET'S MAKE PIKACHU KABUTO was done by Dentsu Kansai advertising agency for Pokemon in Japan. It was released in Feb 2010.
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