By Invite Only DM, Case study THE JEWELS OF PROTECTION by Y&R Singapore

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Industry Jewelry
Media Direct marketing, Case study
Market Singapore
Agency Y&R Singapore
Released August 2016

Credits & Description

Mosquitoes are the world’s biggest killer causing over a million deaths worldwide from dengue, malaria, Zika and other mosquito-borne diseases.
3 Billion Chinese from all over the world believe in the protective power of Jade, so we created an intricate filigree collection designed to house a symbol of protection Jade and citronella beads. By creating a harmony between Jade and a natural mosquito repellent, this line of handmade jewelry is now more than just and object of beauty. It is a life-saving accessory too. Agency: Y&R Singapore
Media: Direct Marketing
Category: Health & safety
Client: By Invite Only/ The Yu Ahn Collection
Agency: Y&R Singapore
Country: Singapore